Your own online store
A branded storefront on your own domain, built mobile-first for the phones your customers actually use. Click-and-collect or delivery across the country.
lekkerbiltong.co — live on its own domain
Early access · Built in South Africa
Your whole shop. One app. Zero admin.
Your online store and point-of-sale till, live today. WhatsApp selling lands first for early-access merchants. And AI does the admin.
Free while in early access. Priced in rand. No contracts, no hidden fees.
We set you up personally — founding merchant programme.
Live in production — powering Lekker Biltong’s 8 stores across KZN, on their own domain.
- LiveLekker Biltong — 8 stores, KZN
- LiveKaizers Branded Clothing — Durban
- SA online retail passing R130bn in 2025
- ±29 million South Africans on WhatsApp
One place to sell
Sell everywhere South Africans buy.
Three apps, three logins, three fees — that’s how selling works today. Simpil is one shop, sorted.
A till on any tablet
Ring up sales in the browser — shifts, float, blind closeout, manager approvals for voids and refunds. A daily reconciliation report lands in your inbox, matched to the cent ✓.
Cash, or the card machine you already have
Selling on WhatsApp
Customers ask, AI answers with real stock and prices, and a payment link closes the sale — right there in the chat. Coming first to early access merchants.
Today: WhatsApp contact links on every store
See it in action
Fifteen seconds with each side of your shop.
Tap to play — nothing loads until you do.
Product walkthroughs, rendered from the Simpil design system.
The vision
Watch a chat become an order.
- Stock checked against the same ledger as your till
- AI answers in your brand voice — you set the rules
- Hosted checkout by PayFast — card details never touch Simpil
- The order lands in the same system as everything else
Early-access merchants get WhatsApp selling first.
Get early access
WhatsApp selling — early access
Y
Your Shoponline
Howzit! Still got the chilli bites? Need 2 packs for the weekend 🙏09:14
Chilli Bites 250gR 89,00 · In stock at Ballito ✓ Two packs sorted — that’s R178. Pay here: pay.simpil.net/…09:14
Paid 👌09:16
✓ Order #1042 confirmed. Ready for collection tomorrow from 9am. Thanks Thandi!09:16
No magic. Just less admin.
AI does the admin. You do the selling.
Photo becomes a listing
IMG_0231.jpg
+ “chilli sticks, 250g, our bestseller”
+ “chilli sticks, 250g, our bestseller”
- NameChilli Sticks 250g
- CopySlow-dried, properly spiced…
- SEOChilli Sticks — Biltong & Droëwors
- Variants250g · 500g · 1kg
- CollectionBestsellers
You review and price everything before it publishes.
Proven in production: AI turned 32 marketplace listings into a live catalogue.
Your week in review
- SALESR 14 230,00
- BEST DAYSAT
- TOP SELLERCHILLI BITES 250G
- NEW CUSTOMERS12
The numbers come from your books. AI only tells the story.
Campaigns you approve
TO: Opted-in customers (43) · DRAFT
Back in stock: the chilli bites you missed
Hi Sipho — the 250g packs are back on the shelf…
Approve & send
Drafted by AI, sent only when you say so. Consent tracked, one-click unsubscribe.
One stock pool
The till and the website can’t disagree.
Till · BallitoShift open
Chilli Bites 250g14 left
14 13
just sold at the till ✓lekkerbiltong.co
Chilli Bites 250g14 in stock
Sell one at the counter and your website knows before the customer’s out the door.
Audited ledger — every movement accounted for ✓
Built for here
Made for how South Africa actually sells.
Priced in rand
ZAR everywhere. VAT-inclusive prices, live margins, and a bill that never moves with the dollar.
Local payments
YocoPayFastSnapScanPay on collect
The ways your customers already pay, out of the box. Hosted checkouts — card details never touch Simpil.
VAT done right
Your registration, your rate. VAT-inclusive pricing with a live margin, so you always know what you actually make.
your rate, shown upfront ✓POPIA-aware
A consent record for every subscriber and one-click unsubscribe. Your customers’ trust, kept.
Built in South Africa
Designed and run from Cape Town, for South African shops — not adapted for them afterwards.
Support on WhatsApp
Talk to a real person, on the app you already use, in SA hours.
Case study: Lekker Biltong
Case / lekkerbiltong.co
Eight stores. One stock pool. Their own domain.
- STORES8, ACROSS KZN
- DOMAINTHEIR OWN
- INVENTORYONE POOL
- TILLLIVE PILOT
- STATUS✓ LIVE
CASE 02KAIZERS BRANDED CLOTHING / DURBAN— catalogue AI-drafted from 32 marketplace listings· LIVE
Pricing
No tiers to decode. A pledge.
The Simpil Pledge
- Early access
- R 0,00
- Contracts
- NONE
- Hidden fees
- NONE
- Billed in
- RAND, ALWAYS
- Dollar-linked billing
- NEVER
Founding merchants — we set you up personally
International platforms vs Simpil
| International platforms | Simpil |
|---|---|
| Downside: Billed in dollars — your cost drifts with the rand | Included: One bill, in rand |
| Downside: Platform fee + gateway fee + app fees, stacking up | Included: No fee stacking, no hidden fees |
| Downside: DIY setup, offshore support | Included: Set up personally, supported on WhatsApp |
| Downside: Local payments through workarounds | Included: Yoco, PayFast and SnapScan out of the box |
We haven’t set final pricing yet — founding merchants use Simpil free while we build together, and will always get our best terms.
Straight answers.
What does Simpil cost?
Nothing during early access. There’s no pricing model to hide — we haven’t set one yet. When we do charge, the pledge stands: priced in rand, no contracts, no hidden fees, and your bill never moves with the dollar.
What’s live today, and what’s coming?
Live now: your online store on your own domain, the POS till (in live pilot), AI product listings, the weekly digest, AI-drafted campaigns, one inventory across till and online, and local payments. Coming: WhatsApp selling (first to early access), offline mode for the till, receipt printers and barcode scanners, courier integrations, and customer accounts. If it’s not live, we say so — look for the chips.
Do I need a card machine?
No. The till takes cash and works alongside the card machine you already have. Online, customers pay by card (Yoco), Instant EFT (PayFast), QR (SnapScan) or on collection.
Am I locked into a contract?
No contracts, full stop. Stay because it works, not because you signed something.
Is my customers’ data safe?
Card details never touch Simpil — payments run through hosted checkouts from the payment providers. Marketing consent is recorded per customer with one-click unsubscribe, in line with POPIA. And every shop’s data is isolated from every other shop’s at the database level.
Does the AI do things without my say-so?
Never. AI drafts — you decide. You review and price every listing before it publishes, and every campaign waits for your approval before it sends.
Can I sell in person and online from the same stock?
Yes — that’s live today. One stock pool serves the till and the website, with an audited ledger behind it, so the two can never disagree.
How do I get started?
Get early access and we’ll get in touch on WhatsApp. We set founding merchants up personally — from photos to a live catalogue, we do it with you.
Selling, made simpil.
Get early accessFree while in early access · Priced in rand · No contracts
We set you up personally — founding merchant programme.